SalesO*NET: 41-3011.00
Will AI Replace Advertising Sales Agents?
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
48out of 100
Medium Risk
AI Risk Score
48/100
Risk Level
Medium
Job Zone
4/5
Advanced
Total Tasks Analyzed
19
🤖 What AI Can Do
- ▸Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- ▸Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- ▸Process all correspondence and paperwork related to accounts.
- ▸Recommend appropriate sizes and formats for advertising, depending on medium used.
- ▸Write copy as part of layout.
- ▸Gather all relevant material for bid processes, and coordinate bidding and contract approval.
👤 What Requires Humans
- ▸Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- ▸Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Task Breakdown
🤖AI Can Automate (6)
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Process all correspondence and paperwork related to accounts.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Write copy as part of layout.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
👤Requires Humans (2)
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
⚡AI-Assisted (11)
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Inform customers of available options for advertisement artwork, and provide samples.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Key Skills Analysis
Speaking
Importance: 4.12/5.00
PersuasionAI-Resistant
Importance: 4.00/5.00
Social PerceptivenessAI-Resistant
Importance: 3.88/5.00
Service OrientationAI-Resistant
Importance: 3.88/5.00
Active Listening
Importance: 3.75/5.00
NegotiationAI-Resistant
Importance: 3.75/5.00
Reading ComprehensionAI-Vulnerable
Importance: 3.38/5.00
Critical ThinkingAI-Resistant
Importance: 3.25/5.00
Judgment and Decision MakingAI-Resistant
Importance: 3.25/5.00
WritingAI-Vulnerable
Importance: 3.12/5.00
CoordinationAI-Resistant
Importance: 3.12/5.00
Monitoring
Importance: 3.00/5.00
Complex Problem SolvingAI-Resistant
Importance: 3.00/5.00
Systems AnalysisAI-Vulnerable
Importance: 3.00/5.00
Time ManagementAI-Resistant
Importance: 3.00/5.00
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Frequently Asked Questions
Based on our analysis, Advertising Sales Agents have a medium risk of AI replacement with a score of 48/100. While some tasks can be assisted by AI, the core responsibilities require human judgment and skills.
Last updated: 2026-03-28· Data from O*NET 30.2 & Frey/Osborne automation research