Business & FinanceO*NET: 13-1161.00
Will AI Replace Market Research Analysts and Marketing Specialists?
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
47out of 100
Medium Risk
AI Risk Score
47/100
Risk Level
Medium
Job Zone
4/5
Advanced
Total Tasks Analyzed
13
🤖 What AI Can Do
- ▸Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- ▸Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- ▸Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- ▸Seek and provide information to help companies determine their position in the marketplace.
- ▸Forecast and track marketing and sales trends, analyzing collected data.
- ▸Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
👤 What Requires Humans
- ▸Direct trained survey interviewers.
Task Breakdown
🤖AI Can Automate (7)
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
👤Requires Humans (1)
- Direct trained survey interviewers.
⚡AI-Assisted (5)
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Develop and implement procedures for identifying advertising needs.
Key Skills Analysis
Reading ComprehensionAI-Vulnerable
Importance: 4.00/5.00
WritingAI-Vulnerable
Importance: 4.00/5.00
Critical ThinkingAI-Resistant
Importance: 4.00/5.00
Active Listening
Importance: 3.88/5.00
Speaking
Importance: 3.88/5.00
Complex Problem SolvingAI-Resistant
Importance: 3.88/5.00
Judgment and Decision MakingAI-Resistant
Importance: 3.62/5.00
Active LearningAI-Resistant
Importance: 3.50/5.00
MathematicsAI-Vulnerable
Importance: 3.25/5.00
Monitoring
Importance: 3.25/5.00
Social PerceptivenessAI-Resistant
Importance: 3.12/5.00
PersuasionAI-Resistant
Importance: 3.12/5.00
Systems AnalysisAI-Vulnerable
Importance: 3.12/5.00
Systems Evaluation
Importance: 3.12/5.00
Learning Strategies
Importance: 3.00/5.00
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Frequently Asked Questions
Based on our analysis, Market Research Analysts and Marketing Specialists have a medium risk of AI replacement with a score of 47/100. While some tasks can be assisted by AI, the core responsibilities require human judgment and skills.
Last updated: 2026-03-28· Data from O*NET 30.2 & Frey/Osborne automation research