Business & FinanceO*NET: 13-1161.00
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
AI Risk Score
47/100
Moderate risk: AI can reshape important parts of the role.
Automation factors
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Analyzing Data or Information
- Processing Information
Top skills
Reading Comprehension4.00/5
Writing4.00/5
Critical Thinking4.00/5
Active Listening3.88/5
Speaking3.88/5