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AI Risk Comparison

Market Research Analysts and Marketing Specialists vs Search Marketing Strategists

Compare AI replacement risk, automatable work, resilient skills, and potential career pivots for both occupations.

Safer role
Market Research Analysts and Marketing Specialists
Higher risk
Search Marketing Strategists
Risk gap
1 points
Business & FinanceO*NET: 13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

AI Risk Score

47/100
Medium

Moderate risk: AI can reshape important parts of the role.

Automation factors

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Analyzing Data or Information
  • Processing Information

Top skills

Reading Comprehension4.00/5
Writing4.00/5
Critical Thinking4.00/5
Active Listening3.88/5
Speaking3.88/5

Recommended career pivots

Marketing Managers29/100Advertising and Promotions Managers31/100Search Marketing Strategists48/100Business Intelligence Analysts62/100Management Analysts35/100
Business & FinanceO*NET: 13-1161.01

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

AI Risk Score

48/100
Medium

Moderate risk: AI can reshape important parts of the role.

Automation factors

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Working with Computers
  • Analyzing Data or Information

Top skills

Reading Comprehension3.88/5
Complex Problem Solving3.88/5
Active Listening3.75/5
Critical Thinking3.75/5
Active Learning3.75/5

Recommended career pivots

Web and Digital Interface Designers5/100Market Research Analysts and Marketing Specialists47/100Marketing Managers29/100Advertising and Promotions Managers31/100Web Administrators49/100

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