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AI Risk Comparison

Telemarketers vs Market Research Analysts and Marketing Specialists

Compare AI replacement risk, automatable work, resilient skills, and potential career pivots for both occupations.

Safer role
Telemarketers
Higher risk
Market Research Analysts and Marketing Specialists
Risk gap
9 points
SalesO*NET: 41-9041.00

Telemarketers

Solicit donations or orders for goods or services over the telephone.

AI Risk Score

38/100
Low

Lower risk: the role depends more on human judgment and context.

Automation factors

  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Maintain records of contacts, accounts, and orders.
  • Updating and Using Relevant Knowledge
  • Processing Information

Top skills

Speaking4.12/5
Persuasion4.12/5
Active Listening4.00/5
Service Orientation3.50/5
Reading Comprehension3.25/5

Recommended career pivots

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel8/100Customer Service Representatives90/100Advertising Sales Agents48/100Counter and Rental Clerks86/100Receptionists and Information Clerks60/100
Business & FinanceO*NET: 13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

AI Risk Score

47/100
Medium

Moderate risk: AI can reshape important parts of the role.

Automation factors

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Analyzing Data or Information
  • Processing Information

Top skills

Reading Comprehension4.00/5
Writing4.00/5
Critical Thinking4.00/5
Active Listening3.88/5
Speaking3.88/5

Recommended career pivots

Marketing Managers29/100Advertising and Promotions Managers31/100Search Marketing Strategists48/100Business Intelligence Analysts62/100Management Analysts35/100

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