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AI Risk Comparison

Marketing Managers vs Market Research Analysts and Marketing Specialists

Compare AI replacement risk, automatable work, resilient skills, and potential career pivots for both occupations.

Safer role
Marketing Managers
Higher risk
Market Research Analysts and Marketing Specialists
Risk gap
18 points
ManagementO*NET: 11-2021.00

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

AI Risk Score

29/100
Low

Lower risk: the role depends more on human judgment and context.

Automation factors

  • Compile lists describing product or service offerings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Working with Computers
  • Updating and Using Relevant Knowledge

Top skills

Reading Comprehension3.88/5
Active Listening3.88/5
Speaking3.88/5
Critical Thinking3.88/5
Active Learning3.88/5

Recommended career pivots

Market Research Analysts and Marketing Specialists47/100Sales Managers28/100Advertising and Promotions Managers31/100Search Marketing Strategists48/100Advertising Sales Agents48/100
Business & FinanceO*NET: 13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

AI Risk Score

47/100
Medium

Moderate risk: AI can reshape important parts of the role.

Automation factors

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Analyzing Data or Information
  • Processing Information

Top skills

Reading Comprehension4.00/5
Writing4.00/5
Critical Thinking4.00/5
Active Listening3.88/5
Speaking3.88/5

Recommended career pivots

Marketing Managers29/100Advertising and Promotions Managers31/100Search Marketing Strategists48/100Business Intelligence Analysts62/100Management Analysts35/100

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