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AI Risk Comparison

Business Intelligence Analysts vs Market Research Analysts and Marketing Specialists

Compare AI replacement risk, automatable work, resilient skills, and potential career pivots for both occupations.

Safer role
Market Research Analysts and Marketing Specialists
Higher risk
Business Intelligence Analysts
Risk gap
15 points
TechnologyO*NET: 15-2051.01

Business Intelligence Analysts

Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

AI Risk Score

62/100
High

Moderate risk: AI can reshape important parts of the role.

Automation factors

  • Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.
  • Maintain or update business intelligence tools, databases, dashboards, systems, or methods.
  • Manage timely flow of business intelligence information to users.
  • Analyzing Data or Information
  • Working with Computers

Top skills

Reading Comprehension4.00/5
Active Listening3.88/5
Speaking3.88/5
Critical Thinking3.88/5
Active Learning3.88/5

Recommended career pivots

Data Scientists8/100Computer Systems Analysts44/100Market Research Analysts and Marketing Specialists47/100Statistical Assistants93/100Marketing Managers29/100
Business & FinanceO*NET: 13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

AI Risk Score

47/100
Medium

Moderate risk: AI can reshape important parts of the role.

Automation factors

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Analyzing Data or Information
  • Processing Information

Top skills

Reading Comprehension4.00/5
Writing4.00/5
Critical Thinking4.00/5
Active Listening3.88/5
Speaking3.88/5

Recommended career pivots

Marketing Managers29/100Advertising and Promotions Managers31/100Search Marketing Strategists48/100Business Intelligence Analysts62/100Management Analysts35/100

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