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AI Risk Comparison

Public Relations Specialists vs Market Research Analysts and Marketing Specialists

Compare AI replacement risk, automatable work, resilient skills, and potential career pivots for both occupations.

Safer role
Public Relations Specialists
Higher risk
Market Research Analysts and Marketing Specialists
Risk gap
16 points
Arts, Media & CommunicationsO*NET: 27-3031.00

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

AI Risk Score

31/100
Low

Lower risk: the role depends more on human judgment and context.

Automation factors

  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Updating and Using Relevant Knowledge
  • Working with Computers

Top skills

Active Listening4.12/5
Speaking4.12/5
Reading Comprehension4.00/5
Writing4.00/5
Social Perceptiveness4.00/5

Recommended career pivots

Public Relations Managers4/100Advertising and Promotions Managers31/100Market Research Analysts and Marketing Specialists47/100Writers and Authors33/100Marketing Managers29/100
Business & FinanceO*NET: 13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

AI Risk Score

47/100
Medium

Moderate risk: AI can reshape important parts of the role.

Automation factors

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Analyzing Data or Information
  • Processing Information

Top skills

Reading Comprehension4.00/5
Writing4.00/5
Critical Thinking4.00/5
Active Listening3.88/5
Speaking3.88/5

Recommended career pivots

Marketing Managers29/100Advertising and Promotions Managers31/100Search Marketing Strategists48/100Business Intelligence Analysts62/100Management Analysts35/100

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